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You have created a blank canvas 16" x 12" (approximately 40 cm x 10 cm). This will be printed as a single image. However, you may choose to divide this area into several parts. Make a choice and stick with it. The following example shows an image made of two parts: RETREATS and ADVISORY. These two words will serve as masks for what are essentially two different projects that will be cut apart. > >
 * 1) Using a plain, thick font, write the words on the canvas - the color does not matter. Using the Character palette and the Free Transform tool, style the words to use as much of the canvas as possible. However, you should leave a small margin of white space around the edge to account for printing errors and the drop shadow you will add later.
 * 1) Save the document.